ABOUT US
Brand Definition by Scope
HBRS (Human by Rising in Spirit) is not merely a fashion label—it is a design house, an archive, and a living myth. We operate at the intersection of fashion, philosophy, and futurism. Our scope transcends clothing; we create artifacts of a post-consumerist, post-materialist world—objects designed to be inherited, not consumed.
We do not follow trends. We create symbols.
We do not sell fashion. We preserve myth.
Brand Definition by Drive
HBRS is driven by the desire to protect the future by designing for it. Each garment is born from a belief in a more conscious world—one where value is not measured in volume, but in vision. Our work is an act of devotion: to design not what is demanded, but what is needed by the spirit of the age to come.
Brand Definition by Aesthetic Culture & Heritage
HBRS draws from the deep well of Lagos’ cultural legacy—ritual, rhythm, resistance—and infuses it with speculative futurism. Our aesthetic is one of elevated minimalism fused with symbolic depth. It is at once ancient and unformed; rooted and radically new.
We explore Lagos not just as a place, but as a portal—a lens through which we decode global archetypes and universal memory.
Brand Definition by Approach
We work through what we call the Cultural Mythos—our internal framework for storytelling, design, and strategy. Through it, HBRS positions its garments as relics from the future, introduced selectively, ceremonially, and with intent. We reject the urgency of the algorithm and instead move with ritual timing, often aligning releases with eclipses, equinoxes, or mythic cycles.
Our lookbooks live on our own terms.
Our collections unfold like hidden texts.
Our community grows like folklore.
Brand Definition by Vision
HBRS envisions a future where fashion is no longer seasonal noise, but ancestral memory in motion. We are building a library of garments designed not to expire, but to endure.
Each piece is a seed planted into time—meant to bloom in minds, bodies, and cultures we may never meet.
This is not fashion.
This is Human by Rising in Spirit.
