“New Beginnings” explores a not-so-distant divergent future marked by collective transition, introspection, and renewal—symbolized by The Fool’s archetype from the Tarot, emblematic of courageous beginnings, uncharted journeys, and radical self-awareness. Set against the backdrop of a post-materialist era, this collection provides cultural commentary on a society emerging from the shadow of hyper-consumption into transformative healing.

The collection reflects upon humanity’s evolving relationship with transition and renewal, as individuals embrace empowering personal practices, careers, and journeys. By exploring nuanced archetypes, HBRS manifests the diverse, brave characters at society’s vanguard, each navigating their distinct paths toward purposeful self-actualization.

Highlighted Archetypes:

* The Freelancer: In a rapidly shifting era defined by digital independence and creative autonomy, the Freelancer archetype embodies fluidity, adaptability, and relentless self-expression. Clad in the HBRS “New Beginnings” collection, this archetype wears a dramatically structured scaffolded bomber jacket that merges architectural precision with contemporary boldness, encapsulating the independent spirit and structural discipline of today’s creative professionals. The paneled sweatpants, accentuated with distinctive signature bands, symbolize both the flexibility and deliberate construction of freelance careers. This character carries essential tools of the trade—a sleek laptop and a sophisticated camera—emphasizing mastery of diverse digital mediums, signaling readiness to document, innovate, and transform ideas into impactful realities. The futuristic sunglasses underscore an unwavering focus toward forward-thinking endeavors, while the ensemble’s monochromatic palette channels clarity, decisiveness, and modern sophistication. Altogether, the Freelancer is an icon of the digitally empowered individual, navigating the new age of creative freedom with unshakeable confidence and a refined aesthetic that captures both imagination and attention.

* Custodian of Persona (COP):Representing the visionary stylist who curates identities and narratives, the COP archetype wears “The Artist,” a reimagined business leader’s blazer with print. Paired with strikingly detailed thigh-high sandals (the atman) and accessorized with the World Explorer (WEX) bag, she’s equipped with a walkie-talkie and steamer, symbolizing her role as both curator and guardian of the visual narrative.

* The High-Maiden: Symbolizes harmony with nature without sacrificing personal style or individuality. This character merges organic sensibilities with a refined aesthetic, advocating sustainability and conscious luxury.

* The Archetypal Business Leader: Personified through structured reinvention, this figure navigates the post-consumerist economy with a blend of practicality, vision, and grounded sophistication, symbolized through distinctive tailoring and an iconic bag symbolizing strength and a new form of power.

* The DJ: Clad in HBRS’s signature panelled vest and sweatpants, the DJ archetype embodies the visionary mediator between sound, emotion, and consciousness. Equipped with an advanced VR headset, he perceives both collective and individual emotional landscapes, enabling him to curate sonic experiences that harmonize, elevate, and transform negative frequencies into positivity. Flanked by levitating DJ decks that symbolize his mastery over sound and technology, he channels rhythms that synchronize heartbeats, unify crowds, and uplift spirits.

* The Cosmic Nomad: Dressed in the sleek, paneled body-con dress, the Cosmic Nomad gracefully symbolizes effortless movement and freedom in any space she occupies. Carrying the versatile WEX (World Explorer) bag, she navigates realms with fluid confidence, stepping through security scanners effortlessly—illustrating her mastery of transcending boundaries and restrictions. Her presence is a celebration of unbounded self-expression and ease, a visual metaphor for those who move seamlessly between worlds, unapologetically taking up space.

* The Muse: Draped in a striking two-piece ensemble featuring the Evie print—a reinterpretation of African coral beads—the Muse embodies the union of heritage and futurism. The digitally rendered beads encircle her body as both protection and ornamentation, symbolizing her fierce guardianship of cultural identity. Holding the Ada sword, a symbol of strength and resilience, and pointing toward her third eye, she asserts her visionary role in preserving her heritage from cultural exploitation. This look is a bold commentary on harnessing technology to elevate and immortalize cultural artifacts in a contemporary context.

* The Bride: Adorned in a radiant red gown, the Bride embodies purity, vitality, youth, and innocence. Her dress, with its rich sculptural draping and minimalistic elegance, amplifies her graceful nature while subtly hinting at deeper, hidden mysteries beneath its simplicity. The striking red serves as both an invitation and a gentle warning—signaling her vibrant passion and fierce spirit, cautioning those who dare approach without reverence. The Bride stands poised at the intersection of vulnerability and strength, a timeless symbol of beauty layered in meaning.

* The Twins: Adorned in the panelled jersey sets, featuring both skirt and pant variations, the Twins archetype symbolizes unity, friendship, and community. They stand as a testament to bonds that go beyond race, culture, or societal differences, embodying loyalty and mutual support. Their mirrored yet distinct outfits highlight individual uniqueness within harmonious alignment, signifying their commitment to always having each other’s backs through life’s varied journeys.

* The Digital nomad: Embodies the liberating new beginnings associated with academic graduations. This archetype transitions from structured education to an expansive exploration of global creativity, merging digital and physical realms seamlessly. It Celebrates technological synergy and avant-garde experimentation, pushing traditional boundaries of identity and creative expression with a brutalist and futuristic edge.

* The Dancer: Draped in a sleek, contrasting mini dress merging the elegance of ballet with the magnetic allure of pole artistry, the Dancer symbolizes the beauty and strength inherent in embracing one’s sexuality and creative expression. Gracefully poised upon the pole—symbolizing groundedness and stability—she celebrates sensuality as an art form, embodying the delicate balance between expressive freedom and inner discipline.

Design Philosophy & Approach:
NBSS25 articulates HBRS’s philosophy through a hybrid design model, intertwining tested staples with conceptual artifacts. Each piece is crafted as an heirloom-quality artifact, intended to transcend seasonal cycles and embrace longevity.

Key Looks & Silhouettes:

* Reinvented Blazer: Opens the collection with distinctive lapel placements and a structured, boxy silhouette, embodying authority and new-age sophistication. Paired with the iconic Karma Bag crafted from premium 100% lambskin leather and thigh-high strapped Atman Sandals in pristine white, creating a seamless blend of power and elegance.

* Sportswear Innovation: Signature HBRS band detailing integrates utilitarian practicality with aesthetic rigor. Key pieces include paneled vests and a body-con dress meticulously constructed from premium cotton rib-knit, alongside paneled cotton terry sweatpants for effortless versatility.

* Hybrid Jersey Ensemble: Combines technical performance fabrics, sequins, and cotton jersey into uniquely paneled skirts and pants, crowned with a metallic crest logo—merging glamour, function, and identity.

* Structural Outerwear: Elevated volume and architectural rigor define outerwear pieces, notably a scaffolded bomber jacket enhanced with refined leather hems and a sophisticated long coat echoing the structured blazer aesthetic.

* Low-Waist Lapel Pants: A bold reimagining of tailored trousers, featuring strategic utility and structural detailing, infused with a brutalist aesthetic edge. Paired distinctively with a faux leather skull cap, this look channels forward-thinking creativity and digital avant-garde.

Creative Execution:
The lookbook was masterfully created utilizing advanced CGI techniques and cutting-edge artificial intelligence, manifesting HBRS’s ethos of merging past, present, and future craftsmanship.

Featured Talent:
Oreva, Chidera Enwelum, Kelena Ogboso, SGawd, Real Moses, San Peta.

Directed by:
Charles Egbejule.